Discover the Latest Real Estate Trends and Insights in Orange County

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  • The Day of the Individual Real Estate Agent is Coming to an End,Rob Cole

    The Day of the Individual Real Estate Agent is Coming to an End

    Before we delve into the future, let's rewind the clock. For generations, real estate transactions began with consumers seeking out a real estate professional. Agents, through their networks and channels, would tirelessly scout properties, leveraging their expertise to guide clients through the int

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  • Revolutionizing the Real Estate Appraisal Process: A Call for Innovation,Rob Cole

    Revolutionizing the Real Estate Appraisal Process: A Call for Innovation

    In an era where technological advancements redefine industries by the minute, it's perplexing to witness one crucial aspect of home purchasing remain mired in antiquity. The residential appraisal process, despite the rapid evolution of business practices, persists as a puzzle, leaving many to ponde

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  • THE LOCK-IN EFFECT,Robert Cole

    THE LOCK-IN EFFECT

    Whether you call it the locked-in effect, golden handcuffs, the mortgage rate lockdown, kicking back, or anything else, we come to the same conclusion: high rates have kept families and potential homeowners muted and stuck in place. It all started with COVID-19. The pandemic caused a global quaranti

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