Discover the Latest Real Estate Trends and Insights in Orange County

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  • THE LOCK-IN EFFECT,Robert Cole

    THE LOCK-IN EFFECT

    Whether you call it the locked-in effect, golden handcuffs, the mortgage rate lockdown, kicking back, or anything else, we come to the same conclusion: high rates have kept families and potential homeowners muted and stuck in place. It all started with COVID-19. The pandemic caused a global quaranti

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  • The Hope and Uncertainty Surrounding the 2024 Housing Market,Rob Cole

    The Hope and Uncertainty Surrounding the 2024 Housing Market

    In a recent survey conducted by LendingTree, surprising insights into Americans' sentiments about the housing market in 2024 were revealed. It turns out that 35% of Americans harbor hopes that the housing market will experience a crash in the next 12 months. The underlying belief is that such an eco

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  • Demand is Low Due to Affordability: An In-depth Look at Southern California's Real Estate Market,Robert Cole

    Demand is Low Due to Affordability: An In-depth Look at Southern California's Real Estate Market

    Unpacking the Paradox Despite the higher mortgage rates, the real estate market is buzzing with activity. Homes are selling above asking prices and buyers are seemingly more than ever. However, the reality is quite the contrary. In fact, fewer buyers are in the marketplace than many realize.  The Di

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